If you are looking to start an online business, then you should know that using an auto-responder will play a huge role in your success. With the proper configuration, it can help you build stronger relationships with your potential customers.
Auto-responders also have more than one use. You can manage contacts with them. They are sometimes used for blasting and managing emails. Also, they take all the manual work out of building and storing multiple lists and email sequences.
There are two different types of auto-responders:
• Pay by the month auto-responders
This is the type that you don’t have to your own server. Someone new to this may find this route easier. You will have to pay for this type monthly.
There are also some drawbacks to the subscription based auto-responder. You might have to pay more per month as your number of contacts grows. You may share an IP address with other customers if you use this type of service. If your service provider’s IP address gets blocked, your emails get blocked. Ultimately, buying a one-time server based auto-responder can save you money over using the subscription type.
• Auto responders that you buy once and host on your own server
This type has many more benefits than drawbacks. Starting out, there are no restrictions on the amount of contacts that you can build. Also, if you acquire a dedicated IP address, you can save yourself from getting blocked from email providers by spammers and on shared IP address. And, you will have absolute control of your lists with this type, unlike the subscription based.
Configuring options on this type include being able to set how many emails get sent per minute among others. Email providers may flag and block your IP address if you try to send out too many emails at a time.
Choosing the right auto-responder will ultimately save you money, time, and energy. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.
Tags: Auto-responder, email marketing, internet marketing, list management